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Our story

Built from one very long day.

Ortavio began when Sophie Vermeer stopped accepting that tired feet were simply part of the job.

Read how it started
Sophie Vermeer Founder · age 40
Sophie Vermeer, founder of Ortavio, holding an ArcCore insole

How it began

It started at the kitchen table.

No miracle language. No wellness fluff. Just a better foundation for the shoes people already wear.

Sophie Vermeer comparing an Ortavio ArcCore prototype at her kitchen workbench

I did not want another soft pad. I wanted something I could still feel working at the end of the day.

— Sophie, founder of Ortavio

The soft insoles had flattened again.

After another shift on hard floors, Sophie came home carrying her shoes in one hand. The soft insoles inside them had already given up.

Soft foam was not enough.

She compared every pair she owned, traced shapes on paper and kept returning to one idea: the arch needed structure, not another layer of softness.

Real schedules shaped ArcCore™.

The first run went to people who worked on their feet. Their notes were blunt, practical and useful. Ortavio still builds that way.

Where it is now

Small team. Close to every detail.

Ortavio moved beyond Sophie’s kitchen table, but not away from the work. The team stays close to the warehouse, the product and the questions customers actually ask.

01

Check the fit

Fit, finish and the details people notice after a full day.

02

Keep it clear

Straight sizing guidance and practical instructions in every order.

03

Listen, then improve

What customers tell us comes back to the product table.

What we refuse to compromise

Made for real shoes. Real schedules. Real life.

Good design should disappear into your day. You should notice what it changes, not what it asks you to put up with.

01

Structure before softness.

Cushioning matters, but it should sit around a firm core — not replace it.

02

Proof before adjectives.

We listen for specific feedback: fit, trim, heel hold and how support feels after a full day.

03

A fair first step.

Clear sizing, practical guidance and enough time to decide at home. No pressure. No mystery.

The Ortavio test

Does it fit the shoes people already own? Can it survive a normal working day? Can we explain it without exaggerating?

The next step

Your shoes do not need replacing. Their foundation might.

Try ArcCore™ in the shoes you already reach for. Trim them, wear them through a normal day and decide from there.